Most homeowners don't Google a remodeler the day they decide to remodel — they think about it for months. They scroll Facebook and Instagram every day. Meta Ads put your business in front of them — every week — until the moment they're ready to call. That's the playbook we ran on our own contracting business.
Average increase in name recognition in a contractor's local market within 90 days.
Homeowners typically need to see your brand 4–7 times before they pick up the phone.
Meta is one of the cheapest ways to reach homeowners — when targeting and creative are dialed.
Most contractor Meta Ads look like a real estate brochure and feel like a press release. Yours won't. We build creative that looks native to the feed and copy that sounds like you, not a brochure.
Before/after photos. Walkthrough videos of your finished work. Quick captions that sound human. We turn your job sites into ad creative — no stock photos, no generic templates.
We don't waste impressions on renters in Bellevue or homeowners in Seattle if you only work South King County. We target by zip code, household income, homeownership, and intent signals — so your ads only show to people who can actually hire you.
97% of website visitors leave without booking. Retargeting brings them back. We follow up with everyone who visited your site, watched your videos, or engaged with your ads — keeping your brand in front of them until they're ready.
Big Build Construction's Facebook and Instagram ads brought in real homeowners — not likes, not "engagement," not vanity metrics. Just qualified leads that turned into estimates and signed contracts.
We know what works because we've shot the videos, written the copy, and watched the leads come in on our own job sites. That's the system we run for you — not theory from a course.
Read the founder storyYes — when done right. Most contractors get burned because the targeting is wrong or the creative is bad. We've made every mistake on our own contracting business so you don't have to.
Both, ideally. Google captures buyers who are searching now. Meta builds your brand with everyone who'll be searching soon. Together, they cover the full buyer journey. We'll recommend the right mix on your strategy call.
Helpful but not required. If you have job site photos, we use them. If not, we'll guide you on what to capture (it's mostly stuff you'd take with your phone anyway). Best ads come from real, in-progress and finished projects.
$1,000–$2,500/mo in ad spend works well for most contractors. You can run leaner than Google because Meta's CPM is lower, but you need enough budget to gather data and let the algorithm optimize.
The first month is learning — Meta's algorithm needs data to optimize. Real lead flow typically picks up in month 2, with consistent results by month 3. Then it compounds.